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About Edwin Novel

We derive our unmatched precision and craftsmanship from our namesake, Edwin Novel, who discovered his love for the jewelry industry in his teenage years. Fueled by unwavering dedication and a drive to excel, he mastered the skills that allow us to create stunning engagement rings, pendants, and more. His dedication and expertise are woven into Edwin Novel Jewelry Design.

Passion Ignites Mastery

Edwin Novel’s Story

Passion Ignites Mastery

Edwin Novel’s journey began with a deep passion for gemology. His dedication to the subject allowed him to become an expert in diamond setting, casting, polishing, CAD designing, and mold making. Actively involved in all aspects of his jewelry companies, Edwin maintained dedicated workspaces in each department, offering steadfast support and stabilizing operations whenever needed.

Independence Forged Excellence

Unlike other jewelers, Edwin Novel’s mastery inspired him to pursue independence. Not needing to rely on others, he could produce the highest quality jewelry without the risk of compromise. That’s why he was actively involved in all departments of his jewelry companies.

Navigating Challenges

No stranger to challenges, Edwin Novel has shown unmatched resilience when expanding and establishing our casting operation. Despite the reluctance of fellow jewelers to share knowledge, Edwin's interactions with manufacturers were invaluable in perfecting the casting process. He embraced the hands-on approach, recognizing that true learning only occurs when you’re willing to get your hands dirty.

Endless Skill Development

Edwin Novel has always been committed to skill development when crafting fine jewelry. In fact, he felt that even the courses at a reputable jewelry institution were insufficient. He sought further knowledge from expert manufacturing associates, who were often unwilling to share crucial information. Undeterred, these experiences fueled Edwin's determination to overcome obstacles and find success through resilience and hands-on learning.

Navigating Challenges
From The Heart of Los Angeles

From The Heart of Los Angeles

Founded in 1999 and nestled in the heart of Los Angeles, Edwin Novel always drew inspiration from the city's vibrant energy and creative spirit, just as our brand still does today. His Los Angeles-based jewelry crew is dedicated to crafting fine jewelry that captures the essence of your unique story.

Passion, Precision, and Progress

Edwin Novel’s journey inspired him to prioritize custom-designed jewelry catered to the needs and specifications of every individual. He maintained a dedicated workspace in each department, readily available to lend support and stabilize operations whenever additional assistance was required.

 

In accordance with him, we still believe true success in the jewelry industry requires a blend of passion, hard work, and a commitment to continuous learning. Our jewelry reflects the culmination of these values, showcasing supreme quality, craftsmanship, and a commitment to exceeding expectations.

Edwin Novel’s Mission

Edwin Novel’s mission has always been simple: create that enduring piece of jewelry that will preserve a moment forever. How does he achieve this?

Crafting Love Stories in Stone

Crafting Love Stories in Stone

Deep love is an overflowing experience that can be hard to express through words. Edwin Novel has always understood that, which is why his mission is to craft only the most exquisite jewelry pieces with the same care you give your loved one.

Prioritizing the Experience

Prioritizing the Experience

Edwin Novel values the joy of owning diamond earrings or finding the perfect wedding ring, and has made it his mission to make your dreams a reality. His jewelry is not just an accessory; it's a reflection of your style, love, and individuality.

Real Diamonds

Real Diamonds

Dedicated to perfection, Edwin Novel’s countless diamond jewelry options are crafted using only natural diamonds. From diamond stud earrings to a half-carat diamond ring, his commitment to quality is reflected in every piece. Each diamond is meticulously selected to ensure a fantastic, unmatched brilliance that sparkles like no other.

Unmatched Precision

Unmatched Precision

A large part of Edwin Novel’s mission is showcasing his incredibly precise jewelry design. From diamond engagement rings to stone engagement rings, his creations are a testament to the artistry that goes into crafting every piece. He believes in not just meeting but exceeding your expectations.

Fantastic Customer Service

Fantastic Customer Service

No need to worry about wrong shipping address issues or a lack of support. Edwin Novel has always taken fantastic customer service seriously. He designed a jewelry business where you can easily contact an expert at any time. Inspired by his dedication, we do everything we can to ensure your rings, pendants or earrings arrive on time and meet your expectations.