At Edwin Novel, we believe that everyone should be able to propose with a real diamond. That belief guides us every day and has turned us into many people's favorite online diamond shop. Wondering how we're able to offer such exceptional value? Here, we'll talk about how we do it—and how we're different than the other guys.
How Most Jewelry Stores Operate
Whether they're a brick and mortar store or an online shop, most fine jewelry stores operate similarly. Here is how many jewelry stores handle two main aspects of design and manufacturing:
Sourcing Materials
A lot of jewelry stores source their metals and stones—including diamonds—from suppliers who received them from manufacturing plants and mines. The supplier purchases the materials at one price, then resells to jewelers for a profit. This results in the end customer paying more to ensure that everyone along the way gets paid their fair share.
Jewelry Design
Once the jeweler has the materials, they may work with outside designers and manufacturers to bring your jewelry to life. Again, this results in higher prices for customers because the jeweler must pay their designers and manufacturers.
How Edwin Novel Jewelry Design Operates
Unlike other jewelers, Edwin Novel doesn't rely on a middleman at any point in the process. Here's how we're different:
How Edwin Novel Sources Materials
We source our materials straight from conflict-free mines and sight holders. By purchasing our diamonds from mines, we cut out the middle man. This allows us to provide natural diamonds to you—our customer—at a lower price than the competitors. In addition to keeping prices low, sourcing our stones from directly from the mines means our stones are traceable and we are certain of the provenance—or the origin of—of the stone. When stones are sourced from suppliers, the traceability and provenance can get murky. Being able to trace a stone is important when it comes to ethical and sustainable jewelry making.
How Edwin Novel Designs Jewelry
We're proud to do all of our designing and manufacturing in-house, under the supervision of Edwin Novel himself. As a full manufacturing company, every piece of our fine jewelry is designed and meticulously crafted in our Los Angeles headquarters, allowing us to fully control and streamline the entire process. By removing another line of middlemen, we're able to further reduce prices while providing high quality jewelry.
Edwin Novel Jewelry Design vs The Other Guys
In summary, here's how we're able to provide affordable diamond jewelry to our customers:
- We purchase diamonds directly from conflict-free mines, where other jewelry retailers procure their stones from suppliers.
- We employ a team of jewelry designers, diamond setters, goldsmiths, metal-smiths, jewelry craftsmen, casting professionals, gemologists and diamond experts in our Los Angeles office. The other guys outsource design and manufacturing, driving up the price of their jewelry.
Choose Edwin Novel Jewelry Design for Your Next Piece
Whether you're in the market for an engagement ring, a wedding band, or diamond earrings, make Edwin Novel your first choice. We can even create the perfect custom piece for you or your loved one.
